doctorcherrie

doctorcherrie’sMedia Kit

Doctor  |  Academic Social Media Consultant  |  Creator

hello@doctorcherrie.com @doctorcherrie Bengaluru, India
3M+monthly reach
35Kfollowers
1.5Mpeak Reel views
Dr. Charuta Pradeep in a burgundy top

AboutMe

Charuta in a pink saree
Charuta holding a tray of lit diyas
doctorcherrie
35K followers · 3M+ monthly reach

I'm Charuta, an MBBS doctor, Consultant, Academic Social Media at Marrow, and the founder of Neurone MD.

On Instagram and Substack I break down how doctors learn, work and think: study systems, honest AI tool reviews, ADHD in medicine, opportunities beyond the ward, and the healthcare system itself. Every claim is fact-checked by a doctor, and I only talk about products I've tested.

  • MBBS
  • GMC-registered
  • Founder, Neurone MD
  • Writer on Substack

Brands I’veWorked With

Marrow
Consultant, Academic Social Media
Kaplan
Medical Curriculum Designer
MedSnap
Brand Advocate
AnswerThis
Affiliate Partner

MyNiche& Specialities

  • Study systems
  • AI tool reviews
  • ADHD in medicine
  • Extra income streams
Charuta taking a mirror selfie in a green sweater
  • Alternative career paths
  • Upskilling
  • Doctor wellbeing
  • Healthcare system

RecentReels

Cover of the Doctor's Second Brain Reel
Second brain1.5M views
Still from the PB sandwich theory Reel, holding two slices of toast
PB sandwich theory568K views
Cover of the Reel asking if being a doctor is worth it
Medicine, worth it?521K views
Cover of the Reel about asking parents for money at 25
Med school life1.1M views

CaseStudy 1

Cranial nerves

A teaching Reel walking through my handwritten cranial nerve notes. Medics saved it to revise from, so it travelled far beyond my followers and became my most-saved post.

1M+views
45.9Ksaves, my most-saved post
21Kshares
11.2Knew followers
Reach beyond my followers99%
of views came from people who didn’t follow me yet
Still from the Cranial Nerves Reel showing handwritten notes

CaseStudy 2

My Obsidian vault

A series showing how I built a second brain for medicine in Obsidian. It became my strongest format, produced my most-watched Reel, and turned viewers into Substack readers.

2M+views across the series
1.5Mviews on the top Reel
100Kviews on “Medicine was never linear”
2KSubstack subscribers
From Reel to reader2K
ReelProfileSubstack
viewers who followed the series through to my newsletter
Cover of the Reel Medicine was never linear, showing a 3D knowledge graph2M+ views

By theNumbers

3M+Average monthly reach, up from 1.5M in June 2026
1.5MPeak views on a single Reel
50K+Views on every recent Reel
35KInstagram followers
186KInteractions in the last 30 days
54KProfile visits in the last 30 days
46KSaves on a single Reel in 30 days
2KSubscribers on Substack

Who'sWatching

Medical students, interns, residents and practising doctors, plus aspirants preparing for NEET PG, USMLE and careers abroad.

Age
25 to 34: 49.3%
18 to 24: 25%
Gender
56.5% women
Top countries
India 55.4%, then US, Pakistan, UK
Top cities
Bengaluru, Chennai, Delhi

WorkWith Me

  • Dedicated Reels
  • Integrated mentions
  • Carousels
  • Story sets
  • Substack features
  • Ambassadorships

Launch

1 Reel and 1 Story set

For launches

Spotlight

Reel, carousel, 2 Story sets and Substack

Most popular

Ambassador

Three months of content

3 months
Rates on request: hello@doctorcherrie.com

Let'sCollaborate

hello@doctorcherrie.com
Email me Instagram Substack